Gallop said “To win customers and a bigger share of the marketplace, companies must first win the hearts and minds of their employees”. Research couldn’t agree more. Employee engagement isn’t just a buzz phrase, it is the new competitive advantage, the edge that allows companies to excel in excellence. That kind of engagement is not build with just t-shirts and events. Real employee engagement is built on positive relationships and by leveraging positive, planned conversations between leaders and the people that report to them that builds trust, discipline and accountability in both directions.